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Joyrich x Playboy Ss 2017 Collection

Joyrich x Playboy Ss 2017 Collection

We at Playboy are thrilled to announce our third collaboration with L.A. streetwear line Joyrich.
Joyrich Rugby
This collection draws inspiration from the classic, luxe glamour of Playboy in the 80s and 90s. The collection features souvenir jackets in bright primary colors, bold graphics on relaxed silhouettes, and an overall sense of laid back attitude. The collaboration is a celebration of luxury and youthfulness, capturing the unapologetic attitude of Joyrich and the charming allure of Playboy.

Joyrich and Playboy

Photography by Aris Jerome
Edited by Alex Field
Models: Ella Weisskamp, Nicole Zimmermann and Lucas Ucedo #joyrichxplayboy